Craft beer production, and in particular the decoration of beverage cans, continues to face increased pressures. This is due to minimum order quantities which have increased significantly, with the increased use of shrink sleeves and labels used to decorate them, negatively impacting the environment and the aluminum recycling process.
Not surprisingly, companies like Worthy Brewing with its motto “Earth First, Beer Second” are looking for environmentally friendly solutions to get their products to market quickly and move away from the use of plastics and adhesives. Direct-to-box digital printing proves to meet these environmental requirements and offers many other advantages, including a new level of design freedom and no minimum order quantity (MOQ).
Worthy Brewing, based in Oregon, is a solar-powered brewery focused on sustainability. The company has implemented various eco-friendly initiatives over the past few years and, recognizing that there is always a need to do more, has recently shifted to decorating beverage cans.
“We were faced with the reality of minimum orders and were looking for alternative options that would allow us to increase the presence of our seasonal small-batch packaging in retail,” comments Dustin Kellner, Brewery Operations Manager, Worthy Brewing. Co. “We had tried both the cans and the self-adhesive labels on the blanks and didn’t like both due to downstream recyclability issues.
After exploring various options, Worthy Brewing contacted Solucan, a Canadian beverage can printer dedicated to providing craft brewers and brands with the ultimate beverage can supply chain flexibility required in today’s competitive market. today.
“Solucan offered a competitive solution that addressed all of our recyclability concerns, while delivering a top quality finished product,” added Kellner. “Thanks to the Solucan service, our can designs are no longer hampered by the number of colors or the degree of design complexity or detail – their service offering, powered by the Tonejet Cyclone, has transformed our marketing opportunities. market.”
Worthy quickly realized that they could now meet production challenges head-on and open up new business opportunities. Direct-to-can digital printing technology has enabled Worthy to react quickly to changing trends and unique sales opportunities, providing the freedom to explore other products, with new sales outside of the traditional print market. craft beer in soft drinks.
Worthy brews six iconic craft beers year-round, in six models produced every two to six weeks. It also brews a variety of seasonal beers, leveraging Solucan’s fully customizable digital offering for its packaging – which provides greater versatility in the number of SKUs, as well as removing minimum order constraints.
“Worthy quickly realized that we could meet their production requirements. A sizeable craft brewery, the company ordered truckloads of cans from one of the largest can suppliers, but this resulted in huge inventory and cash flow problems. The introduction of digital printing for beverage cans for Worthy has provided a sustainable solution enabling a more dynamic supply chain and has revolutionized the way they do business,” said Sébastien Baril, President of Solucan.
Solucan prints directly on 355ml and 473ml cans thanks to its Tonejet Cyclone and Tonejet Cyclone C4+ palette to palette decoration lines. Tonejet Cyclone models offer a total system approach that allows customers to work with cans from any source. Using a combination of digital printing inks and industry standard printing varnishes, Tonejet printed cans look and feel better than traditionally printed cans and remain 100% recyclable without the use of plastics or adhesives to maximize full circular aluminum recycling.
“Craft beer has always been a huge potential market for our technology. Worthy Brewing understands the importance of can design while being mindful of the environmental impact of its packaging – something we are uniquely positioned to deliver,” added Rob Day, CEO of Tonejet. “Solucan has excelled in its mission to support the beverage industry as it moves away from plastic packaging, and the variety of customers it produces cans for speaks volumes about Tonejet technology and its capabilities.”