UNK Freshman Liana Jablonski Wins National Digital Design Award – UNK News



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KEARNEY – Liana Jablonski is just a freshman, but she’s already making a name for herself in the world of advertising and design.

The University of Nebraska Kearney student recently gained national recognition for her work.

A graduate in Studio Art Drawing from Ord, Jablonski competed against students across the country at the American Advertising Awards, also known as ADDY. His submission, “Genshin Impact Season,” received a gold award in the Advertising Elements category. The Gold ADDYs recognize the “highest level of creative excellence”.

“Liana should be very proud of her accomplishment because she has accomplished a lot with this award, probably even more than she realizes,” said Sam Rapien, associate professor at the UNK Department of Art and Design. “I believe this is the first time a freshman within our department has won an ADDY National Award.”

Organized annually by the American Advertising Federation, the ADDYs are the advertising industry’s largest and most representative contest, attracting more than 25,000 entries each year. They are open to students from accredited educational institutions, as well as professionals competing in a separate division.

Entries must go through local and district competitions to be considered for the national awards, which were announced June 3 at the Advertising Federation of America’s national conference in Nashville, Tennessee.

Jablonski created his work as a final project in Rapien’s color and design class. He asked students to produce four interrelated pieces that are connected by composition, subject, sequence, color scheme and/or concept.

Jablonski decided to use characters from popular role-playing game Genshin Impact to explore his digital art skills. Its artwork features Japanese manga/anime style, as well as elements of historical Japanese art, and the color scheme represents the four seasons.

It’s also “a subtle message that fan art can also be art.”

“I don’t think this particular style of artwork is often embraced – let alone encouraged – in fine art or even design,” Rapien said. “However, Liana has shown that when a student is given the agency to produce the work they are most passionate about, and encouraged and guided to make it as good as possible, they are more likely to do something remarkable.”

The UNK faculty member called Jablonski an “incredibly talented and hardworking student” with a bright future.

“His attention to detail and digital illustration abilities are incredibly strong, remarkably for a freshman,” he said. “I can’t wait to see how she continues to develop her work to find her style.”

Students in UNK’s Department of Art and Design won seven prizes – four gold and three silver – in the Nebraska ADDY competition and added two gold and two silver at the district.