JERSEY CITY, NEW JERSEY, Jan. 26, 2022 (GLOBE NEWSWIRE) — T-Series, Asia’s largest music label, publisher and India’s largest film studio, has announced its foray into non- (NFT) in association with HEFTY Entertainment, a division of Hungama, one of the largest digital media entertainment companies in South Asia, with over 90 million monthly active users (MAUs) in the areas of music , games and video, partners with T-Series, which has the world’s largest subscriber base on YouTube with a total subscriber base of over 395 million users with an equally large community 75 million social media followers on Facebook, Instagram and Twitter.
This first foray into the global digital entertainment industry will see the two leaders raise the bar in creating and consuming entertainment through Hefty Entertainment – A Web 3.0 initiative by Hungama. This was done in partnership with Polygon Studios, the NFT and gaming arm of Polygon focused on growing the NFT industry involved in industries such as fashion, art, music, media and entertainment, and games. Polygon is – the leading platform for Ethereum scaling and infrastructure development.
This strategic partnership between the two companies builds on a longstanding 20-year association between T-Series and Hungama. Joining forces to create the next great digital revolution, T-Series and Hungama will leverage their vast global distribution network and an enviable library comprising two hundred thousand songs, 65,000 music videos and more than 150 movies in the Indian languages.
Hefty Metaverse will be built with the vision of fostering an ecosystem that helps to collaborate, interact and engage with thriving Web 3.0 communities that move consumers through the Metaverse. This will see Hungama create NFTs, rare collectibles, and “money can’t buy experiences” and unlock special moments from T-Series’ vast catalog of new and existing content.
Sharing his thoughts on the association, Bhushan Kumar, President and CEO of T-Series, said, “We are delighted to expand our alliance with Hungama, which spans two decades, and empower our community to access the metaverse. After getting the ball rolling, we look forward to expanding and enhancing the value of our content, which will lead to further and rapid expansion of the global digital entertainment industry.
Speaking of the tie-up, Neeraj Roy, Founder – Hungama said, “We are thrilled to extend our longstanding partnership with T-Series and establish ourselves as the first to enter the entertainment metaverse. We look forward to redefining content consumption with this Web 3.0 initiative as we find new ways to collaborate and engage with fans. Our partnership with T-Series has grown stronger over time. We are very happy to hold their hand to enter the metaverse.
Sharing his thoughts on the occasion, Neeraj Kalyan, President of T-Series, said, “T-Series has demonstrated its leadership position through innovation and the adoption of new technological advancements as we have continued to drive distribution in an ever-changing digital landscape. The partnership between T-Series and Hungama is built on mutual trust and we will continue to consolidate in more meaningful avenues, similar to our foray into the NFT space.
The partnership aligns with Hungama’s goal of exploring and developing innovative ways to entertain and engage audiences around the world. Together with T-Series, the two will redefine the way content is created and owned, as they remain a force to be reckoned with in the global music, games and film industry.
About Hungama Digital Media Entertainment Pvt. ltd. :
Hungama is a leading digital entertainment company headquartered in Mumbai, the entertainment capital of India. Hungama’s portfolio spans a wide range of services that have touched over a billion lives in more than 190 countries. These include Hungama Music, Hungama Play, Hungama Artist Aloud, Bollywood Hungama – the leading destination for entertainment news, and Hungama Games – a developer, publisher, marketer and marketer of mobile games. Over the years, Hungama Digital Media has won the trust of the investment community and received investments from Intel Capital, Bessemer Venture Partners, Xiaomi, Rare Enterprises and others.
About Polygon Studios
Polygon Studios is the NFT and gaming arm of Polygon that focuses on growing the NFT industry involved in industries such as fashion, art, music, media and entertainment, and gaming. Our goal is to bridge the gap between Web 2 and Web 3 through investment, marketing and developer support. The Polygon Studios ecosystem includes beloved NFT projects including Adidas, Kings of Leon, Logan Paul, Jack Dorsey, Amitabh Bacchan, WWF, Messi, Doctor Who, Tom Brady, Tiger Woods, Derek Jeter, Naomi Osaka, Luis Suarez . NFT platforms such as OpenSea have supported fashion NFTs with Dolce & Gabbana, among other unique NFT projects.
For more details, log on to https://heftyverse.xyz/