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T-Series and HEFTY Entertainment, a division of Hungama Digital Media, announce their foray into the Metaverse with soon-to-be-launched NFTs
Posted on January 24, 2022
- As industry leaders in film and music, T-Series and Hungama are all poised to revolutionize Indian entertainment content creation and digital experiences.
- Providing access to the HEFTY Metaverse, the association will introduce users to unparalleled “money can’t buy” experiences that include NFTs
- Hefty Entertainment is Hungama’s web 3.0 initiative in the Metaverse
T-Series, Asia’s largest music label, publisher and India’s largest film studio, has announced its foray into non-fungible tokens (NFTs) in association with HEFTY Entertainment, a division of Hungama, l One of South Asia’s Largest Digital Media Entertainment Companies, With 90 Over 1 Million Monthly Active Users (MAUs) Across Music, Games and Video Partners with T-Series , which has the world’s largest subscriber base on YouTube with a total subscriber base of over 395 million users with an equally large community of 75 million social media subscribers. on Facebook, Instagram and Twitter.
This first foray into the global digital entertainment industry will see the two leaders raise the bar in entertainment creation and consumption through Hefty Entertainment – A Web 3.0 initiative by Hungama. This was done in partnership with Polygon – the leading platform for Ethereum scaling and infrastructure development.
This strategic partnership between the two companies builds on a longstanding 20-year association between T-Series and Hungama. Joining forces to create the next great digital revolution, T-Series and Hungama will leverage their vast global distribution network and an enviable library comprising two hundred thousand songs, 65,000 music videos and more than 150 movies in the Indian languages.
Hefty Metaverse will be built with the vision of fostering an ecosystem that helps to collaborate, interact and engage with thriving Web 3.0 communities that move consumers through the Metaverse. This will see Hungama create NFTs, rare collectibles, and “money can’t buy experiences” and unlock special moments from T-Series’ vast catalog of new and existing content.
Sharing his thoughts on the association, Bhushan Kumar, President and Managing Director – T-Series commented, “We are thrilled to extend our alliance with Hungama, which spans two decades, and provide our community with access to the Metaverse. After getting the ball rolling, we look forward to expanding and enhancing the value of our content, which will lead to further and rapid expansion of the global digital entertainment industry. Delivering a future full of potential, interactivity and collaboration for our communities around the world.
Speaking about the merger, Neeraj Roy, Founder – Hungama, shared, “We are excited to extend our longstanding partnership with T-Series and position ourselves as the first to enter the entertainment metaverse. We look forward to redefining content consumption with this Web 3.0 initiative as we find new ways to collaborate and interact with fans. Our partnership with T-Series has grown stronger over time and it is truly commendable what Bhushan Kumar and his incredible team have built over the past decades. We are very excited to hold their hand to enter the metaverse and we promise to bring billions of Bollywood fans around the world an experience that will bring value to them on our platform.
Sharing his thoughts on the occasion, Neeraj Kalyan, President of T-Series, said “T-Series has demonstrated its leadership position through innovation and the adoption of new technological advancements as we have continued to drive distribution in an ever-changing digital landscape. The partnership between T-Series and Hungama is built on mutual trust and we will continue to consolidate in more meaningful avenues, similar to our foray into the NFT space.
Speaking about the partnership, Siddhartha Roy, CEO – Hungama said “ Hungama looks forward to bringing immersive experiences in the Web 3.0 metaverse to its large, nurtured communities over time, in over 40 countries, with over 150 global distribution partnerships.
Having built a legacy of delivering iconic/legendary musical hits over the past 3 decades such as Aashiqui, Dil Hai Ki Manta Nahin, Aashiqui 2, Yaariyan, Ready, Bhool Bhulaiyaa, Satyamev Jayate, Tanhaji, Haseen Dilruba, Arangi Re , Ludo, Chandigarh Kare Aashiqui, Kabir Singh, Sonu Ke Titu Ki Sweety, Pushpa (Hindi) among others, the Series T slate for 2022 will up the ante when it comes to engagement and popularity. Additionally, after a successful past decade working on a diverse genre of films that have been box office hits and critically acclaimed, T Series will once again captivate the world with a wide range of movies in 2022 and beyond. of the. Some of their upcoming releases include Adipurush, Radhey Shyam, Bhool Bhulaiyaa 2, Ek Villain Returns, Jhund, Action Hero, Hit, Anek, Animal, Thank God, Shehzada, Jalsa, Lady Killer, 100%, Bull, to name a few only a few.
The partnership aligns with Hungama’s goal of exploring and developing innovative ways to entertain and engage audiences around the world. Together with T-Series, the two will redefine the way content is created and owned, as they remain a force to be reckoned with in the global music, games and film industry.