SLS Goes Into NFT Craze, With Digital Art Sold In Hotel Rooms At Miami’s Art Basel Event


For one week each year, South Florida hosts Art Basel Miami Beach, an incarnation in the United States of the famous contemporary art fair that originated in Basel, Switzerland.

While the event centers around an art exhibit at the Miami Beach Convention Center, the fair spans the entire Miami area, with artists, vendors, and jet buyers filling hotels across the region. Auxiliary businesses are seeing the benefits as well, with satellite art exhibitions, events and dinners spilling out to various venues, and businesses from all walks of life are jumping into the action with partnerships and ties to play on the game. excitement of the fair.

This year, with the buzz surrounding non-fungible tokens – digital works of art whose ownership is tracked on a blockchain – Miami’s hotel industry is increasing its participation in the event.

SLS South Beach and SLS Brickell will allow customers to purchase NFTs directly from their room.

SLS Hotels partners with NFT BAZL to showcase the art and enable guests to purchase NFTs in their hotel rooms. NFT BAZL claims to be the “world’s first physical NFT gallery to bridge the gap between traditional art and disruptive technology,” according to its website.

The company holds rallies – in Miami and Dubai so far – much like openings, with digital art projected on the wall or displayed in some other way, with NFTs potentially in the form of openings. ‘a song or an audio file, or an item in a video game. At NFT BAZL events, NFT art can be purchased with bitcoin or a credit card.

NFT BAZL’s partnership with SLS Hotels & Residences will include promotion at two SLS properties – SLS South Beach and SLS Brickell – during Art Basel Miami Beach.

For example, digital art will be displayed “on every TV in the room” in both properties, “replacing the current screen saver,” according to Raoul Milhado, CEO of Elitium, which has its own crypto platform. currency and investment and is one of several partner companies that have launched NFT BAZL.

“On the side there is a QR code that a customer can scan to go to the market where they can buy the (digital) artwork,” Milhado said. bisnow.

Prices for NFTs will start around $ 1,000, according to Milhado. Some physical works of art will also be for sale.

Buyers will also enjoy perks at SLS properties, such as access to events, hotel room upgrades, and other special offers.

In typical Miami fashion, SLS South Beach is throwing a party to promote the partnership this week, with a performance by DJ Kasseus, a London-based multimedia artist who will create artwork on location during a light and sound show. immersive and will make it available for purchase on the NFT Marketplace directly afterwards.

Known for its whimsical touches of hospitality and collaborations with trendy and upscale designers and chefs, SLS has seven luxury properties under its umbrella in Beverly Hills, Miami, the Bahamas, Cancun and Dubai, along with two more. scheduled to open by 2023 in Argentina. and Scottsdale, Arizona.

SLS is part of the hotel company Ennismore, which has 14 brands in 87 properties. In October, Ennismore joined forces with French hotel giant Accor in a joint venture.