How to build a great career in digital media?

A great career in digital media, like any other industry, requires the right education, skills, values, experience, interest, and networking. Before you decide to pursue a career in digital media, let’s take a look at some statistics.

Globally, there are 4.2 billion active digital media users. This large user base has made digital media one of the most gigantic industries in the world. The success of businesses around the world now largely depends on digital media marketing. And, therefore, a career in digital media offers much better and diverse prospects compared to broadcast and print media.


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Social media users in relation to the total population from different parts of the world clearly indicate that the use of social media is increasing significantly across the world.

In 2021, 5.22 billion people had access to mobile phones, 4.66 billion used the internet, and 4.2 billion people were active social media users. Active social media users represent 53.6% of the global population.

Digital media skills are in high demand, such as digital advertising, social media marketing, web and app development, graphic and game design. In-house digital media experts are also required in large numbers in non-profit organizations for the design of crowdfunding and advocacy campaigns, the healthcare, finance, retail and hospitality sectors. education. After completing a digital media course, students can pursue careers as digital journalists, digital photographers, web content writers, content developers, social media strategists, video designers and editors, and illustrators.

How to become a digital journalist?

To become a digital journalist, one will have to learn the basics of journalism as well as the tools of digital media. Since digital journalists mainly report and write for the websites of news organizations and digital newswires, additional training will be required to write content that reaches the target audience.

Since fact-checking is an essential aspect for journalists, formal training will also be needed to use fact-checking tools, texts, images and videos. As a digital journalist, one may have the opportunity to write a report on specific topics such as business, education, glamour, politics, international affairs, and sports. One can pursue a bachelor’s degree program in digital and mass media in Indian and foreign media schools. Some media schools also offer a bachelor’s degree program in journalism and mass communication with a specialization in digital media.


Reach of video editors and graphic designers in digital media

Video editors and graphic designers are in demand not only for the news and entertainment industry, but also for digital marketing. As a video editor and graphic designer, his main responsibility will be to add value to the content by adding effects, captions and illustrations to the audiovisual content.

The video editing software used are Adobe Premiere Pro and Final Cut Pro. For graphics, Adobe After Effects and Adobe Photoshop are what you need to learn. A good knowledge of Adobe Creative Cloud is advised for students who wish to pursue a career as video editors or graphic designers. There are institutes that offer programs like B.Sc. in Animation and Visual Effects to train students as professional artists.

Scope of Web Designers and Developers in Digital Media

Web designers and developers are also in high demand as most businesses need a web presence. Designing website pages involves special skills. Web designers and developers should be trained in UX and UI, HTML and programming languages, server management, content management system, search engine optimization and also digital marketing.

While opting for a relevant curriculum, do a research on the curriculum of different media institutes to make sure that all these courses are part of the curriculum. There are several institutes in India that offer offline and online short courses for these specialized skills.

Digital media marketing requires a combination of skills ranging from content creation to customer relationship management. Digital media marketing experts typically learn the skills of effective content writing, lead generation, data analysis, visualization, display advertising, marketing automation, search engine optimization search and content management system.

Social media strategists need specific leadership and communication management skills to execute the companies social media plan. Social media planners are needed everywhere, be it a political party or a business.


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The Government of India’s Digital India program aims to transform India into a digital society. This vision of the government will only be realized when India has enough trained human resources to harness the potential of the digital media ecosystem.

-PTC News