It would be foolish to deny the popularity of multi-sensory art exhibits that have been aggressively invading art spaces around the world in recent years. Aussie’s saw how popular the trend was with pop-up exhibitions Van Gough Alive and Monet & Friends in Sydney last year, and there were several other examples of how large-scale digital art has been used to brilliant effect in cities like Tokyo – popularized by teamLab – and Paris. It was really only a matter of time before something like this happened – that is, the Hall of Lights digital art space, which is due to open in New York this month. -this.
The immersive digital art space will be located at 49 Chambers Street, taking over a former heritage teller room and vault beneath what was once the Beaux-Arts Emigrant Industrial Savings Bank. Most of the building was converted into luxury condos a few years ago, so it looks like residents will have to contend with having New York’s newest museum in their building.
The Hall of Lights’ inaugural installation aims to show how different this museum will be from the countless other art spaces that dot New York’s five boroughs, such as MoMA PS1 in Queens and Whitney in the Meatpacking District. Focused on the works of Gustav Klimt, the first installation will feature 30-foot-tall images of the legendary Austrian artist’s most famous Symbolist works, including “Portrait of Adele Bloch-Bauer II” and “The Kiss.” .
Gianfranco Lannuzzi will spearhead the exhibition – a name based on his work with the ‘Vincent van Gough Starry Night’ exhibition at Parisian gallery Atelier des Lumières.
Totaling 31,615 square feet, the New York Hall of Lights will easily be the biggest digital art center in the Big Apple and one of the largest in the country. It is owned and operated as a joint venture between Culturespaces, which created the Atelier des Lumières in Paris, and IMG, a global events, sports and talent management company.
“By adopting state-of-the-art multimedia technology, I was able to create and develop a rich, immersive and interactive musical and visual environment over the year,” said Lunnuzzi.
“It gave me the opportunity to play with the difference of senses and emotions, placing the audience at the very heart of the experience and inviting them to move into a multidimensional space where they end up becoming part integral to the work, surrounded by images on the walls, floors and ceilings.
If you’re planning trips to New York in the coming months, note that the exhibition “Gustav Klimt: Gold in Motion” at the Hall of Lights will open on September 14. There will be six distinct sequences as visitors move through the digital art space, taking them through Klimt’s legendary career.
Standard admission tickets to the museum are $30 per person.
New York Hall of Lights
Address: 49 Chambers Street, New York, NY 10007
Opening hours: Sunday – Wednesday (10 a.m. – 7 p.m.); Thursday – Saturday (10 a.m. – 10 p.m.)