âThe attractiveness of digital printing over analog printing (offset, gravure and flexography) is growing year by year, with inks playing a strategic role in this process. Today, digital printing offers unique advantages to brands and end consumers through personalization, personalization and, processors with short runs (normally not achievable cost-effectively with other printing processes) , design flexibility, color brilliance and doing it in a sustainable way, âsaid Bernd Daiber, Global Business Leader, Commercial Inks, DuPont Artistri.
Bernd explains that recently, DuPont is committed to integrating the benefits of digital printing into packaging printing. With more than 45 years of packaging experience through Cyrel solutions, DuPont supports its customers in the labeling and labeling, corrugated board and flexible packaging industries as they transition from analog printing to digital printing.
DuPont is committed to developing digital ink solutions to aid in the sustainable growth of packaging, including a full line of food-compliant ink products for different packaging customer segments.
âFlexible packaging needs to deliver more short-term orders with increasingly shorter production times, making combining digital printing with traditional systems an attractive solution,â added Bernd.
Bringing digital inkjet to this customer segment, Bernd says, is not without major challenges. Converters seek high speed solutions on a wide range of substrates (PE, PET, OPP, etc.) with the appropriate drying rate critical to the quality and durability of the print. Additionally, direct and reverse printing considerations, the use of white ink, the application of very different finishing methods (lamination, cold seal, etc.) and the primer considerations, all contribute to the challenges. of a water-based inkjet solution.
DuPont’s conviction is that by combining its experience in printing technology (inks, dispersions, polymers, primers) with that of other players in the value chain, solutions will be developed and that the digital transition in flexible packaging s ‘will intensify in the years to come.
Durability is a “must”
Another dimension that water-based inkjet inks bring to packaging printing is durability. Consumers, as well as brand owners and retailers, are sensitive to the environmental impact of packaging. Brand owners and printers are focused on reducing the environmental footprint and improving the sustainability of their packaging solutions while maintaining a high level of print quality and print consistency.
Water-based pigment inks, such as the Artistri ink product line, help provide a key component in meeting the demand for sustainability in digital printing.
DuPont Artistri inks are used today in textiles (home textiles, apparel and apparel) with a product line that includes both roll-to-roll and direct-to-garment (DTG) pigmented inks. Water-based pigment inks for textiles offer advantages to customers in terms of economy (no post-processing capital and investment / cost, reduced time to market), application (can be applied to all fabrics and have better UV resistance than ink dye-based inks) and reduced environmental impact (little or no water use, low power consumption and low chemical footprint).