The Port Authority of New York and New Jersey (PANYNJ) and airport advertising company Clear Channel Airports (CCA) will launch digital media infrastructure at airports in the region, including the unveiling of an all-digital media network as part of LaGuardia’s reimagined Terminal C. At New York.
Overall, LaGuardia Terminal C’s new media network alone accounts for nearly 2,000 square feet of digital signage, most front-end or in high-population areas, with more to come as more halls will be open. Terminal C’s new all-digital screens feature two 50-foot-across, 90° LED soffits; a 43-foot video wall at eye level; six large LED screens positioned in the main access areas; a network of 98-inch ultra-high definition screens on the way to and from the platforms; two large-format video walls visible when passengers descend into the baggage claim area; and an array of 75-inch portrait ultra-high definition screens on the arrivals floor.
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The Port Authority and Clear Channel signed a 12-year contract in November 2020 for the advertising franchise for all Port Authority airports. As part of the contract, Clear Channel has committed to modernizing the airports’ digital screens. Clear Channel is completing this contract and modernizing the entire advertising program at Newark Liberty International (EWR), John F Kennedy International (JFK), New York Stewart International (SWF) and LaGuardia (LGA) airports. , with over 95% of the overall investment going into high-impact digital displays. A digital media program was completed at LaGuardia Airport’s Terminal B earlier in 2022, with digital screens now arriving at EWR and JFK later in 2022.
Rick Cotton, Port Authority Executive Director, said: “It takes cutting-edge technology to create a world-class airport, and that’s exactly what Clear Channel has delivered with its investment in cutting-edge digital technology at through our facilities. Spacious interiors, floor-to-ceiling windows, inspiring public artwork, iconic restaurants and shops, and Clear Channel’s extraordinary digital screens combine to meet the Port Authority of New York and New Jersey’s new standard at airports: award-winning, best in class facilities worthy of the region.
Kevin O’Toole, Chairman of the Port Authority, added, “The new digital media infrastructure deployed at our facility aligns with the agency’s transformative redevelopment efforts across the region. Modernizing our advertising platforms is just one more step in the Port Authority’s broader efforts to deliver a world-class, 21st century travel experience to our customers.
John Moyer, Senior Vice President of Development at CCA, said, “The quality of media that Clear Channel designs and integrates into Port Authority airports is beyond world class and will play a vital role in transforming the experience passengers and advertisers. as a redefinition of airport media. The new, state-of-the-art LaGuardia Terminal C digital media network is elegantly integrated into the terminal’s dramatic design and positioned and sized for maximum impact. The new unique 90° digital corners are also perfect for showcasing anamorphic content while being some of the best media in the region.
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