Cineplex Digital Media tapped to create advanced retail signage network

Cineplex Digital Media (CDM) will develop, install and maintain an advanced digital signage network in select shopping centers across Canada, for partner Primaris REIT (Primaris). Image courtesy of Cineplex

Cineplex Digital Media (CDM) will develop, install and maintain a state-of-the-art digital signage network in select shopping centers across Canada, for partner Primaris REIT (Primaris).

Under the agreement with Primaris, CDM will operate a network of nearly 70 digital screens in 19 commercial properties in British Columbia, Alberta, Manitoba, Ontario, Quebec and New Brunswick. Each property will receive a custom display solution consisting of large double-sided portrait screens for media advertising, mall directories and maps.

A division of Toronto-based entertainment company Cineplex, CDM was selected for the partnership because of its experience building and managing digital networks, as well as its ability to deliver a solution that includes revenue generation, development of content and the sale of advertising media.

“We are excited to work with CDM’s strong, customer-centric team of in-house, strategic experts and look forward to CDM’s strategy-driven programs, including creative playlists, optimization, specialty tenant branding opportunities and innovative technology solutions,” says Jasleen Bhinder. , Marketing Director of Primaris.

The digital signage network is expected to be fully rolled out to all properties this fall.