Brits Drukkery upgrades its digital printing service with Xerox and DPR

Brits Drukkery, a print services company based in Platteland, has upgraded its print and die-cut capabilities with a new Xerox Versant 180 press with vivid and fluorescent toners, as well as a DPR digital cutter and crease Gemini for custom labeling, finishing and packaging applications.

Supplied by Xerox and reseller DPR Compleo and installed and serviced by Altron Document Solutions, the new machines consolidate and complement Brits Drukkery’s existing digital printing equipment, which already included a Xerox C75 and Versant 180 press.

Susan Honiball, owner of Brits Drukkery, who runs the business with her daughter Catinka Van Der Walt, says the investment in the new machines comes at a time when the printing industry – particularly in small towns and rural areas – is under extreme pressure to win customers affected by the economic downturn of the COVID-19 pandemic.

“We have five or six printers in our area, and what always sets us apart is quality products backed by quality service and a can-do attitude to deliver everything our customers expect from us,” says Honiball. .

“Even if the conditions are difficult, we must take certain risks if we want to continue to develop our customer base and surprise our existing customers with constantly improving products and services,” she says.

“That’s why investing in a second Versant with the new toners and adding the Gemini cutter made absolute business sense for us. Plus, Compleo did all the homework, crunched the numbers, and we ended up saving money and becoming even more competitive with the new machines than before.

Founded in 1948, Brits Drukkery recently relocated, becoming a fully digital printing service. With a team of designers, technicians and service personnel, half of whom have been with the business for over 12 years, Brits offers a comprehensive portfolio of digital (and lithographic) printing products, both short and long term. term, including brochures, letterheads, business cards, newsletters and brochures, school yearbooks, diaries, flyers and ID cards, training manuals, invoice books, orders and receipts, invitations and posters .

“Some time ago we were invited to the launch of the Xerox Iridesse, which opened our eyes to a whole new world of digital printing possibilities with its special gold, silver and fluorescent printing features,” says Van Der Walt.

“While the Iridesse was out of our budget, when Xerox launched the new Adaptive CMYK+ kit with Vivid and Fluorescent options for the Versant 180, it was too good an opportunity to miss,” she says. “We can now offer a much higher level of quality finishes and special embellishments for short-term projects that previously would have been too difficult to produce profitably. At the same time, the Gemini die cutter is helping us expand our product offering even further, allowing us to produce custom-shaped labels, packaging and printed products in small runs where, with die-cutting, it would have been far too expensive. and time-consuming before. This is especially helpful in our market, where customers have turned to selling homemade products and accessories to make ends meet.

The Xerox Versant 180 Press is a compact, high-volume production machine that combines Xerox’s industry-leading 2400 x 2400 dpi print engine with 10-bit RIP rendering and an advanced compact belt fuser, using toner Emulsion Aggregation (EA) to deliver consistently brilliant results at 80 ppm on standard and specialty stocks ranging from 52 gsm to 350 gsm.

The addition of the Xerox Adaptive CMYK+ Kit adds brilliant metallics, bold whites and vibrant fluorescent colors, expanding the usable palette to over a million colors using 11 new toners. Printers can add these enhancements to print jobs without sacrificing the benefits of short-run digital printing, printing a CMYK job, or swapping in the Vivid or Fluorescent kit to add fluorescent embellishments or without having to purge toners or foils between kit exchanges.

The Gemini is an automatic sheet feeder and cutter that loads and cuts without the need for an operator. Die-cuts can be made on adhesive sheets, screen prints, workshop material prints and digital prints on cardboard in a variety of thicknesses and sheet sizes. It can also create punch cuts, kiss cuts, die cuts and creasing for products such as labels, business cards, shaped business cards and small boxes. packaging.

Attwell says Compleo has worked closely with Brits Drukkery for over 20 years, watching the company grow and evolve over that time to become the leading digital print provider in its region.

“A successful business is built on successful partnerships, and ours has gone from strength to strength as we navigated a successful strategy of investing in the most appropriate, cost-effective and quality-driven products that best suited the size and scope of the business,” he says.

“Investing in a second Versant and a new Gemini made strategic sense for the way Brits was looking to grow its customer base and solidify the relationships it had with existing customers in the area,” he adds. “Being able to offer new and different products – like gold embellishments on school certificates or chic embellishments for area bed and breakfasts, for example – creates a one-stop-shop service and sets them apart from the competition.”

Honiball agrees: “In terms of current and future equipment purchases, we don’t even consider looking beyond Xerox and what Compleo recommends for our business. Not only has it proven to be extremely reliable, but we can count on same day or next day service on the rare occasion that we have a problem with one of the machines, which means there is never downtime. We typically offer a 24 hour turnaround on most projects, but we joke that it becomes a drive-thru because the equipment is so efficient, accurate, and automated.